One Simple Trick to Increase Your Reach

Anthony Lamacchia leads a fantastic group of real estate agents out of Boston. Here’s his simple advice for new or struggling agents.

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I was recently down in Las Vegas at a conference with my good friend, Anthony Lamacchia from Lamacchia Real Estate Group out of Boston. A few weeks ago, Anthony met with my team and taught them a lot of great tips. Their favorite tip was the simplest one: the double dial.

According to Anthony, this is the simplest thing to do. It requires no skill. If a lead doesn’t pick up, hang up and hit them with a redial. If you’re feeling really daring, try the triple dial. 

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If you’re feeling really daring, try the triple dial.

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If you start utilizing this strategy, you will substantially increase your reach percentage. It requires no skill whatsoever. You just have to go after it. 

Thanks to Anthony for visiting with us today. If you have any other questions about the real estate business or your career path in general, don’t hesitate to give us a call or send us an email. We would love to hear from you soon.

I Broke My Rule

I broke one of my cardinal rules over the weekend. Here’s where I messed up.

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Here’s a rule that I broke last week: Never do a listing presentation without all decision-makers in attendance.

Last week, I was called in by one of my agents to help assist her with a listing appointment. The husband and wife were interviewing nine different agents. As they were showing us the house, the wife had to take a call. We got into the listing presentation, but I asked the husband if he wanted to wait for his wife. 

He said to go ahead and start without her. Right at that point, I wanted to reschedule, but he said that they really wanted to make a decision that weekend. We went ahead and did it and at the end of the presentation, he said they would talk about it over the weekend and get back to me.

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You never want to present to just one decision maker.

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We got a call back over the weekend saying they decided to go with someone else. When we asked what the determining factor was, he said it was the commission. He went with an agent who had a lower commission so they could get every penny they could out of their home.

You never want to present to just one decision maker. Whoever is going to assist in the final decision needs to be present. Every time I break this rule, there’s a much higher chance I don’t get a listing.

If you have any questions for me about your career or the real estate business in general, give me a call or send me an email. I would love to hear from you.

Why Real Estate Agents Should Use Video

Why is video so important when it comes to engaging with your real estate clients? I’ll explain today.

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I’m here at The Wynn in Las Vegas for a Leading Real Estate Companies of the World Conference. The top real estate companies in the world are here, along with over 3,000 agents who are attending five days of masterminding and networking. It’s been incredible. 

In one of the sessions, they talked about the importance of using videos. The open rates, engagement levels, and response rates videos have are higher than email—even text. 

A representative from BombBomb talked about how most people know the importance of video but just don’t do it. They may not like the way their voice sounds, the way they look, or they may want to lose 20 pounds before they start. 

His point was, you just have to get over it. People love you for who you are and they do business with who they know, like and trust. 

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Just start making videos.

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We work with BombBomb and we’ve been doing videos for a couple of years. We get great responses from buyers, sellers, and even prospects. 

Think of all the prospects that you call and you can’t get them on the phone. You can actually create an evergreen video to send them as a follow-up. This is a generic video that just says, “Hi, I see you visited my website. I tried reaching out but couldn’t get ahold of you, so I wanted to shoot a quick video. I have some important information for you, so please respond back.” Your engagement will be much better. 

Just try it. If you don’t want to get into BombBomb, you can shoot a video on your phone, upload it to YouTube, create a link, and send it out from there. 

There are many ways to do video, but the point is to get started now! You can even send me your first video if you want a few pointers. 

Please don’t hesitate to reach out to me with any questions you may have. I would be happy to help you! Please call/text me at 518-376-1073 or email me at wmiranda@mrgteam.com.